BUS 105 Individual Assignment - Allison Wilkes

Allison Wilkes  November 8, 2018 Professor Chung IA05: Reflect on a guest lecture Reflect on a Guest Lecture Sandra Taylor   Sandra Taylor was the former Senior Vice President of Corporate Responsibility for Starbucks for five years. She now works here at Chatham she is a Falk School of Business professor specializing in teaching Socially Responsible Business. Dr. Taylor’s lecture circulated around talking about Business in the Global Environment. Dr. Taylor is passionate about and an advocate for corporate responsibility and environmentally sustainable business practices, both globally and locally. I chose Dr. Taylor’s lecture because it directly correlates to what I wish to study in college. The main things I took away from Dr. Taylor’s lecture was her talking about international business and how socially responsibility ties into that. She gave examples of social responsibility initiatives in the world of international business and how they correlate togeth...

Allison Wilkes November 7, 2018 Professor Chung IA04 I attended the Penn State AMA Regional Conference on Friday, October 19th, 2018. I attended this event with the Chatham Marketing Association. The event's theme was Marketing for the Future: Artificial Intelligence. ( https://www.wearepsama.com/psama/ ) There we listened to three speakers: Matt Petitjean: Industry Leader with Google ( https://www.linkedin.com/in/mattpetitjean/ ), Jennifer Thorpe: Operations Director from Jellyfish ( https://www.linkedin.com/in/jennifer-thorpe-6402526/ ), David Yorke: CEO from Umpires Media. Matt Petitjean is the industry leader for Google. He was talking about the theme of the conference, artificial intelligence. He was talking about how artificial intelligence is changing the world and all the advancements it has brought on. There was a video of a boy who used artificial intelligence to find a better way of detecting breast cancer was played.  HIs presentation stemmed around all ...

Allison Wilkes November 19, 2018 Professor Chung IA03 Product: Cosmetic Line Company Name: Boss Babe Cosmetics Mission Statement: Boss Babe Cosmetics is an affordable brand of eyeshadows that pushes for high quality, good ingredient products with high pigmentation. Boss Babe Cosmetics is 100% vegan and not tested on animals and is using sustainable packaging that won’t damage the Earth! Business Environment I will be competing in the cosmetic industry. An industry is a group of businesses that compete with one another to market products that are the same or similar.  T he cosmetic industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics are spread among a wide range of different businesses. The global cosmetic products market was valued at USD 532.43 billion in 2017. In 2023, it is expected to reach a market value of USD 805.61 billion. The scope of the report is...